Our Mission: A Better Time, A Better Category
ALP began with a simple idea: build the nicotine pouch brand we wished existed. We love the category, and we’re tired of seeing it dominated by companies more focused on lobbying budgets than product quality. “A Better Time” is our promise to deliver better products, better experiences, and a better contribution to the world around us.
We believe in keeping things honest. We create pouches exclusively for existing adult nicotine users, not people picking up the habit for the first time. Everything we do, from flavor development to philanthropy, is rooted in that responsibility.
Built for People Who Expect More
ALP exists for consumers who care about quality and aren’t shy about demanding it. They want real flavor, real performance, and honesty from the brands they support. When ALP lands on shelves, these customers notice instantly, and once they switch, they don’t look back. That loyalty drives strong sell-through and builds momentum for every retailer who carries us.
Better Products. No Compromises.
We take our products seriously. Every pouch is created with precision, consistency, and full regulatory compliance. The jokes may be lighthearted, but the craftsmanship never is. ALP delivers the kind of high-moisture, high-flavor, high-satisfaction experience that keeps customers coming back to your store again and again.
Purpose Matters. To Us and Your Customers.
At ALP, doing good isn’t a marketing angle, it’s part of the brand’s DNA. A portion of every sale supports causes that genuinely matter, creating a positive impact your customers can stand behind. We believe it’s possible to enjoy what you love while also making the world a better place, and ALP is proud to help lead that charge.
Doing Good Without the Corporate Bullsh*t
ALP contributes to reforestation efforts across the United States, helping rebuild forests, restore damaged ecosystems, and protect the natural beauty future generations deserve. We also support the Warrior Dog Foundation, an organization that provides lifelong care and rehabilitation for retired military service dogs who served with unmatched loyalty. In addition, ALP partners with Foster’s Outriders to help fund trade school scholarships, giving hardworking Americans access to hands-on education that builds stronger futures and stronger communities.
Every order fuels this work, and every retailer who stocks ALP becomes part of something bigger.
Why Retailers Choose ALP
Retailers gravitate to ALP because the products move, the brand resonates, and the support is dependable. Customers immediately notice the difference in quality, creating fast loyalty and strong repeat sales. The brand’s values strike a chord with modern consumers who care about authenticity and impact, giving retailers a product that performs in every direction - on shelf, online, and in the real world.
Ready to Stock ALP?
If you're ready to bring a better pouch to your customers and a better performer to your shelves, we’d love to partner with you. ALP makes it easy to order, easy to merchandise, and even easier to grow demand.